Integrated Publishing Solutions
Rachael's Ray's Nutrish for Cats
This program featured Gaby Dalkin, a cookbook author, private chef, entrepreneur, and a contributing editor for Better Homes and Gardens. With original photography, this ran in two issues. Blippar activities included Cat Bearding , additional recipes and a video with Rachael Ray. Social media components included photos and program details on Gaby's Facebook, Instagram and Blog pages.
Sunny D "Shine in Any Moment" Campaign
Original photography of TV personalities "The IT Moms" and their children. This campaign demonstrates fun activities, crafts and games, using SunnyD bottles, to help kids "shine". Four concepts were developed for four magazines. TV spots and a website were also created by Meredith's Digital and TV divisions.